So, when you've been in the wedding and event industry a while, especially the "DJ Business", you start to become self-aware of the public's general perception about "what you do." You begin to not only evaluate your own company with a critical eye, with the intention of improvement, you become more aware about how the public views your entire industry... the self-perpetuated "DJ Industry" stereotypes of: a DJ's impression of self-importance to the reception (Does a DJ really need to talk that much?), the industry's "kicking and screaming" reluctance to evolve beyond the 20th century (Macarena and Dollar Dances anyone?), high pressure sales approaches, and a DJ's inflated opinion of our own music tastes ("Just trust us! We are the experts! We don't need to take guest requests"). While there are some other fantastic DJ companies in our market, I sometimes want to shake my fist at the entire industry and shout "Can't we just be good at what we do?"
When I meet with a potential new client, I try to take into account, and address, not only what we believe are the "selling points" of our company, but what worries and concerns the client may have about "hiring a DJ" in general. In short, I think its just as important to let a client know "who we aren't" as it is to let them know "who we are". So, here is a quick and fun list of things that Encore isn't!
We don't use clever "DJ Names"
The average cost of a wedding in the U.S. is around $30K. Are you really going to risk that investment with DJ INSANITY managing the night (or using a microphone)? Ever heard of a high-end wedding photographer that calls him/herself "PHOTOG SNAPPY SNAP?" Encore Staff members are known by clever names like "Aaron" and "Anthony". We don't want to be famous, we just want to be awesome for our clients.
We aren't going to "scare" you into signing a contract
I have heard a lot of stories of wedding couples that are hit with every high-pressure sales tactic there is while interviewing DJs....Companies that do anything they can to not let a couple leave a meeting without "signing on the dotted line". To be fair, the wedding business is highly impacted by limited availability on popular dates. But can't we just have a open conversation with a client about availability without scaring them into a decision? What are these guys afraid of ? (Maybe the couple is meeting with us next...OK that was a cheap shot). At Encore, we WANT you to meet with other DJs. No, really. Find a vendor that fits your needs and personality. Frankly, we think that the things we do best are made even more obvious after you've met with another vendor. Come meet with us, see what you think, check out some other vendors, and we will call you if there is danger of us selling out. Its that easy.
We don't take over
Look, we don't think that the best way for a DJ to offer great value is to find every possible way we can to interject ourselves into your reception. We don't mandate that you play any games you don't want or force you into any activity that wasn't your idea. We don't want to be game show hosts. We promise, we're not going to be out dancing amongst your guests while wearing Britney-style headset microphones. Here's the thing, if you've seen a wedding activity you like, let us know, we will manage it to perfection. In our minds, our job is simple: Provide great planning and design assistance before the event, provide great management at the event, provide an awesome packed dance floor to a custom program of music, and get the heck out of the way.
I could keep going all day. Again, here's my advice, whether or not you are considering Encore as a vendor:
- Interview more than one vendor. Find someone who you really click with.
- Don't let a vendor pressure you into booking. Be afraid of why they are so desperate to "book you" before you leave the table.
- Make sure a vendor is clear that you want things "your way."
- If the DJ vendor you are considering is offering you DJ DIZZY DAVE or other clever DJ name as your entertainer, run, do not walk.